Why podcasting is the best way to build trust with your audience

Why Podcast?

In today’s world, there’s always something new for you to do to market your business. New ideas. New “you have to do this” videos from influencers. It can feel overwhelming.

Podcasting has been steadily growing for years and is no longer a buzzword, but more of a commonplace tool the majority of people understand how to use.

When you’re starting your business or wanting to build more…

Why do you do what you do?

Could you answer this question in one sentence? Could your employees or customers answer the question if someone asked? Would this be an easy conversation to have with someone else? If not, there may be a defining disconnect in your messaging and branding as a business.

Each of your customers needs to know why you exist. Until they do, they will not care about what you have to offer.

Don’t get me wrong, what you do is important — the quality and consistency of your service/product matters. What you do is essential in growing your business. …

We know storytelling works. Here’s why…

Does storytelling actually work for businesses? Can storytelling really help your business grow?

Through research and practice, I’ve seen firsthand how storytelling is the best and most effective tool to build your business.

Here’s why:

1. We’re designed for stories.

Humans have been telling stories for ages — passing information and tales down from generation to generation through the creative…

Why your brand story is not enough

So often I talk to people who produce 2-minute videos or blog articles of their own business story, post them on their website, and consider themselves accomplished and proud business storytellers. In reality, not many people are connecting to that content. Your brand story is important, but it’s not enough.

You also need to be telling your customer stories. Your customer stories exemplify the success within your business, leverage trust with prospective customers, and are one of your greatest assets in business.

1. You’re the Guide, Not the Hero

Think of your favorite movie, and identify the hero. Now identify the hero’s guide or one to point…

Why authentic marketing takes time

Can you imagine asking someone to marry you on the first date?

I’d still be single if I tried. That’s for sure.

There is a much better way to get sales than…

How telling your story will help you stand out

Single yellow tree in a green forest
Single yellow tree in a green forest
Photo by Donald Giannatti on Unsplash

Stand Out Among the Crowd

For the last few years, my wife and I and a few of our friends have attended a Fall party at Denver’s flagship REI store called Pray For Snow. Think retro 80s party where everyone is ushering in the winter with enthusiasm and brightly colored ski outfits. All of the major outdoor brands hand out free gear and our hopes each year are to win one of the snowboard or ski packages in the raffle.

3 Ways To Find Fresh Leads While Spending No Money

Photo by Kaboompics .com from Pexels

You set a goal and to grow your business…the problem, your advertising budget includes a whopping $0.

Why Online Marketing May Be Getting In Your Way

Photo by Annie Spratt on Unsplash

This week I’ve been hit with the simple realization that clients are not just going to come to us. We have to go out and find them.

Live video is one of the best ways to grow your business and the great thing is, it doesn’t have to be hard.

The first reason you should be doing live video: people want authenticity.

People want to…

10 years ago, I asked myself a question that changed everything for me.

Seth Silvers

I help #SmallBusiness’s grow by #Marketing with #Stories. Founder of Story On. Host of The Small Business Storytellers Podcast.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store