Why podcasting is the best way to build trust with your audience

Why Podcast?

In today’s world, there’s always something new for you to do to market your business. New ideas. New “you have to do this” videos from influencers. It can feel overwhelming.

I don’t want this to be another article encouraging you to do something new, but I‘d’ like to talk about…


Why do you do what you do?

Could you answer this question in one sentence? Could your employees or customers answer the question if someone asked? Would this be an easy conversation to have with someone else? If not, there may be a defining disconnect in your messaging and branding as a business.

Each of your customers…


We know storytelling works. Here’s why…

Does storytelling actually work for businesses? Can storytelling really help your business grow?

I used to think of business and storytelling as two separate worlds or entities. …


Why your brand story is not enough

So often I talk to people who produce 2-minute videos or blog articles of their own business story, post them on their website, and consider themselves accomplished and proud business storytellers. In reality, not many people are connecting to that content. Your brand story is important, but it’s not enough.


Why authentic marketing takes time

Can you imagine asking someone to marry you on the first date?

I’d still be single if I tried. That’s for sure.

Think about it…you meet someone for the first time, spend an hour over dinner telling them everything about you, all of the wonderful things you can do for them, and at the end of the evening, you convince them to…


How telling your story will help you stand out

Single yellow tree in a green forest
Photo by Donald Giannatti on Unsplash

Stand Out Among the Crowd

For the last few years, my wife and I and a few of our friends have attended a Fall party at Denver’s flagship REI store called Pray For Snow. Think retro 80s party where everyone is ushering in the winter with enthusiasm and brightly colored ski outfits. …


3 Ways To Find Fresh Leads While Spending No Money

Photo by Kaboompics .com from Pexels

You set a goal and to grow your business…the problem, your advertising budget includes a whopping $0.

It’s easy to set goals. It’s easy to make projections. It’s easy to build spreadsheets with future revenue and future clients.

At the…


Why Online Marketing May Be Getting In Your Way

Photo by Annie Spratt on Unsplash

This week I’ve been hit with the simple realization that clients are not just going to come to us. We have to go out and find them.

It sounds obvious but it’s hard to accept and do something about. …


Live video is one of the best ways to grow your business and the great thing is, it doesn’t have to be hard.

Everybody is wondering how to grow their business online and there are tons of tools and gimmicks all around us that claim to help.

If you are…


10 years ago, I asked myself a question that changed everything for me.

Like many of you, 10 years ago, on the first Sunday in February, I was gathering together with friends to watch the Super Bowl and I was excited about football… but I was more excited about the…

Seth Silvers

I help #SmallBusiness’s grow by #Marketing with #Stories. Founder of Story On. Host of The Small Business Storytellers Podcast.

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