Why podcasting is the best way to build trust with your audience

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Why Podcast?

In today’s world, there’s always something new for you to do to market your business. New ideas. New “you have to do this” videos from influencers. It can feel overwhelming.

I don’t want this to be another article encouraging you to do something new, but I‘d’ like to talk about why I believe podcasting is unique from other forms of media right now.

Podcasting has been steadily growing for years and is no longer a buzzword, but more of a commonplace tool the majority of people understand how to use.

When you’re starting your business or wanting to build more of an online presence for your existing business, it can be challenging to know what platform to focus on. It’s a given in today’s world that you’re likely going to need to create some form of content to market your business. …


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Why do you do what you do?

Could you answer this question in one sentence? Could your employees or customers answer the question if someone asked? Would this be an easy conversation to have with someone else? If not, there may be a defining disconnect in your messaging and branding as a business.

Each of your customers needs to know why you exist. Until they do, they will not care about what you have to offer.

Don’t get me wrong, what you do is important — the quality and consistency of your service/product matters. What you do is essential in growing your business. …


We know storytelling works. Here’s why…

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Does storytelling actually work for businesses? Can storytelling really help your business grow?

I used to think of business and storytelling as two separate worlds or entities. In my former way of thinking, storytelling was how you communicated with people and built interpersonal relationships, and business boiled down to being polished and convincing through formal advertising and marketing.

Through research and practice, I’ve seen firsthand how storytelling is the best and most effective tool to build your business.

Here’s why:

1. We’re designed for stories.

Humans have been telling stories for ages — passing information and tales down from generation to generation through the creative means of stories. Although the storytelling platforms evolved over time (i.e. cave drawings vs. oral communication vs. …


Why your brand story is not enough

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So often I talk to people who produce 2-minute videos or blog articles of their own business story, post them on their website, and consider themselves accomplished and proud business storytellers. In reality, not many people are connecting to that content. Your brand story is important, but it’s not enough.

You also need to be telling your customer stories. Your customer stories exemplify the success within your business, leverage trust with prospective customers, and are one of your greatest assets in business.

1. You’re the Guide, Not the Hero

Think of your favorite movie, and identify the hero. Now identify the hero’s guide or one to point them in the right direction. …


Why authentic marketing takes time

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Can you imagine asking someone to marry you on the first date?

I’d still be single if I tried. That’s for sure.

Think about it…you meet someone for the first time, spend an hour over dinner telling them everything about you, all of the wonderful things you can do for them, and at the end of the evening, you convince them to become your life partner as you get down on one knee and pop the question.

(Hopefully, you’re not thinking, Wait, that’s not how it works?)

Well, chances are, this is what you’re doing to your customers and they hate it.

There is a much better way to get sales than ambushing people with asks. Just like dating, the process takes time. You want to get to know each other — your values, your interests, if you’re a good fit for each other. It requires more thought and time, but it works and yields more results.


How telling your story will help you stand out

Single yellow tree in a green forest
Single yellow tree in a green forest
Photo by Donald Giannatti on Unsplash

Stand Out Among the Crowd

For the last few years, my wife and I and a few of our friends have attended a Fall party at Denver’s flagship REI store called Pray For Snow. Think retro 80s party where everyone is ushering in the winter with enthusiasm and brightly colored ski outfits. All of the major outdoor brands hand out free gear and our hopes each year are to win one of the snowboard or ski packages in the raffle.

We have attended 4 years in a row, and I’m still waiting for my number to be called. …


3 Ways To Find Fresh Leads While Spending No Money

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Photo by Kaboompics .com from Pexels

You set a goal and to grow your business…the problem, your advertising budget includes a whopping $0.

It’s easy to set goals. It’s easy to make projections. It’s easy to build spreadsheets with future revenue and future clients.

At the end of the day it is easy to sit back and hope and wait for the new clients to come. That’s where we’ve been.

We know why we want a hundred members in our membership platform. …


Why Online Marketing May Be Getting In Your Way

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Photo by Annie Spratt on Unsplash

This week I’ve been hit with the simple realization that clients are not just going to come to us. We have to go out and find them.

It sounds obvious but it’s hard to accept and do something about. I want clients to find us online because we put out great content, and some will.

This has came to the forefront because I’ve seen it in my friend’s businesses. They will ask me why I think they aren’t getting business and it seems so obvious.

They are hiding behind online marketing as an excuse to not reach out to people and I am just as guilty. …


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Live video is one of the best ways to grow your business and the great thing is, it doesn’t have to be hard.

Everybody is wondering how to grow their business online and there are tons of tools and gimmicks all around us that claim to help.

If you are anything like me, you have thought that live video sounds great, but I’m sure you have ran into challenges with it. It can be intimidating and so I want to show you how it can be a huge asset and it it doesn’t have to be hard.

The first reason you should be doing live video: people want authenticity.

People want to see the authentic version of you…and they want to see the authentic version of your business also. …


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10 years ago, I asked myself a question that changed everything for me.

Like many of you, 10 years ago, on the first Sunday in February, I was gathering together with friends to watch the Super Bowl and I was excited about football… but I was more excited about the ads.

I was excited because this was the chance for the biggest brands in the world, the companies with the biggest marketing budgets and access to the best agencies to woo me over to win my affection.

And like many of you, I left that day, underwhelmed, disappointed because the ads sucked…again. …

About

Seth Silvers

I help #SmallBusiness’s grow by #Marketing with #Stories. Founder of Story On. Host of The Small Business Storytellers Podcast.

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