Live Video: An Authentic Way To Grow Your Business

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The first reason you should be doing live video: people want authenticity.

People don’t care about your big fancy facade.

On a live video you probably will make a mistake and people want to see that. The authenticity of your marketing is really important in live video is one of the best ways to really show that authentic self.

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They care more about you showing up than about you being perfect.

Second reason you should do live video: platforms love it.

The last reason you should start live video: it gets easier every time.

The goal here is to remove as much friction as we can between you having an idea for something you want to share with your audience and you hitting that record button.

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I help #SmallBusiness’s grow by #Marketing with #Stories. Founder of Story On. Host of The Small Business Storytellers Podcast.

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