Stop Hiding Behind Online Marketing and Pick Up The Phone

Why Online Marketing May Be Getting In Your Way

Well great. That didn’t happen to me. Or my friend. Or their friend. The fact is, that doesn’t happen to almost anybody.

When we hear these stories, it makes it easy to say… “Hey, I’m going to put out a Facebook ad and get a bunch of clients!” or “I’m going to send an email and get a bunch of clients!”

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It has become too easy to hide behind all of these online marketing “tactics” convincing ourselves that we don’t have to go and knock on doors, pick up the phone and call somebody, or really just have a conversation with somebody you don’t know where you ask them for your business.

The internet has been amazing for business obviously for online marketing. But it’s given us reasons to not pick up the phone and call somebody and actually ask them for her business.

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The point is that the market never lies and making phone calls and shaking hands is still one of the most proven ways to see if a market is ready for your product. The market is proof.

This week at story on, I’ve been thinking about this a lot because it’s been really easy to wait and kind of do the “hope marketing” thing. You know? Where we just hope people come to us because we have a good product?

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I help #SmallBusiness’s grow by #Marketing with #Stories. Founder of Story On. Host of The Small Business Storytellers Podcast.

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